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"Of all the magazines we get, Riding Instructor is the one I would never give up."What does Riding Instructor mean to me? When I first saw Riding Instructor magazine my heart flipped. A magazine for Me? I love it so much! For thirty years my husband and I have received horse magazines daily - everything from the Blood Horse to Practical Horseman to the Chronicle of the Horse. Then came Equus and The USEA Magazine and USDF Magazine and South East Equine and Horse and Rider and Sport Horse Journal and on and on. Without exception, these magazines are written to the horse owner or prospective horse owner. They talk about trainers taking horse owners to shows, or trainers competing horses in order to sell them to prospective horse owners. They advertise horse care products, horse trailers etc. We own 30 horses, so that's fine, but Riding Instructor is not just about a talented horse or rider, but about those of us who launch those talents, and help those without talent still participate in the lifelong love of riding. It's about our dear forgiving horses that allow the human body to develop and learn. It's about making our small businesses work financially and our farms and riding schools work physically. Riding Instructor is honest and correct. Its articles come from the real world of keeping riders safe and horses happy. I believe that Charlotte Kneeland's philosophy and influence has helped return dignity to the profession of teaching riding and value to the "Riding School." Advertisers should know that in reality there is a whole world of horse lovers who will never be riding at the level of magazine articles - students who hang on our every word and who will buy just about anything we ask them to - helmets, boots, breeches, gloves, saddles; books. Riding Colleges should advertise in Riding Instructor, so that we instructors will be encouraged send our good students to their schools. I've influenced three superb young women in their choices of College. Manufacturers could offer riding school special packages to us in the magazine as well. More insurance companies should advertise in Riding Instructor. Of all the magazines we get, Riding Instructor is the one I would never give up. - Annie Caroline Reid, Johns Island, SC |
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